Cliff Fitt

Trained through Can Fit, with a sound knowledge of anatomy, physiology, and nutrition. Clifton needed help with crafting a vision for a brand that embodied his energetic and personalized training approach. First, we dove deeply into his story to get an understanding of what made him unique. We discovered his Caribbean Canadian roots and his passion for soccer which inspired his cooperative and engaging coaching techniques. Working closely with our client, we crafted a brand identity that took inspiration from the vibrant and energetic nature of Caribbean hues and coupled it with a logo mark reminiscent of a club a badge from professional European clubs. The end product has lead to a growth in sale of his fitness merchandise and a fitness community of over 1000 followers on social media. The care and attention to detail in the creation of this brand has armed our client with a strong brand that he’s used to build a strong online presence and a loyal client base.