Beyond Reps & Sets

The BRS team approached us with a goal to create a brand that resonates with their target audience so they can use it to build a loyal fitness community. We helped them craft a brand identity by defining their mission, core values, and brand personality, and we also helped them position themselves by using deep competitor analysis. Leveraging our knowledge of the fitness space, and the values we highlighted in earlier discussions, We were able to build on several concepts to craft a refined and versatile brand identity. The new brand identity and assets have been integral to the growth of their online community and client base.